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Joe Pettigrew
Hotel Commercial OS Inverse Distribution Theory About Media Writing
Hotel Commercial OS Inverse Distribution Theory About Media Writing

Media and Speaking

Podcasts, publications, and speaking appearances featuring Joe Pettigrew on hotel commercial strategy, AI distribution, operations, and asset value.

Revised July 2026

Podcasts
Joe Pettigrew on the D3x AI Lobby Talk podcast
D3x · AI Lobby Talk
The Return of the Great Hotelier
Why AI could shrink hotel discovery to three recommendations, and why operational excellence is becoming a commercial advantage.
Podcast Jul 2026 · 53 min
Revinate Hotel Moment
"Is NOI the only thing that matters?"
Podcast Jul 2024
Hotel Tech Insider
"The Future of Segmentation Strategies"
Podcast Aug 2025
Mews
"Hotel investment strategies with Joe Pettigrew"
Podcast Apr 2025
Publications, Press & Video
Hotel Investment Today
"L+R restructures tech stack to maximise share"
Article Jul 2025
Skift
"L+R Hotels streamlines operations and tech, rethinks loyalty"
Article Jun 2025
PhocusWire
"Does your hotel have a revenue maximiser?"
Article Jul 2023
PhocusWire
"From SEO to GEO, hotels confront the future of digital discovery"
Article Oct 2025
Mews
"Evolution of Hospitality: your questions answered"
Article Apr 2021
Mews
"The fight for the leisure guest"
Article Jul 2021
CoStar
"Revenue managers hit reset buttons and dive into data"
Article Jun 2020
Hospitality Net
"Why being different drives profit"
Article Feb 2020
Triptease
"10 useful insights to maximize your hotel's revenue"
Video Jun 2019
Travel Daily
"How can hotels protect their rates when OTAs undercut hotel direct rates in 75% of searches?"
Article Jan 2019
Skift
"Hotel investors see new promise in long-term gap between supply and shifting demand"
Article Mar 2023
Also Featured In
HOTELSMag Hotel Business Hotel Management The Caterer HospitalityNet

Speaking

PropTech Connect Europe 2026
Speaker
9–10 Sep 2026 · InterContinental London – The O2
Speaker
Iconic Leadership Conference 2026
Keynote: "The Shift We're Living Through"
15–17 Sep 2026 · United Kingdom
Keynote
Skift Live
Panel on the future of hotel distribution
16–18 Sep 2025 · The Glasshouse, New York
Panel
Skift Future of Lodging Forum
Panel session
16–18 Sep 2025 · The Glasshouse, New York
Panel
IHIF (International Hospitality Investment Forum)
Revenue management breakout panel
31 Mar–2 Apr 2025 · InterContinental Berlin
Panel
Mews Unfold
Panel speaker
30 Apr 2025 · Muziekgebouw, Amsterdam
Panel
Direct Booking Summit Amsterdam
"Unlocking value from every channel"
27 Jun 2018 · Amsterdam
Presentation
Direct Booking Summit Paris
Presentation on direct booking strategy and channel value
1 Jun 2019 · Paris
Presentation
Hilton Owners Meeting
14–16 Nov 2022 · Resorts World Las Vegas
Speaker

Awards

●
Best Relaunch of Existing Asset
HSMAI Adrian Award
2024
●
Best B2C Campaign
HSMAI Adrian Award
2024
●
Best Website
HSMAI Adrian Award
2024
●
Best Special Event
HSMAI Adrian Award
2024
●
Best Digital Marketing
HSMAI Adrian Award
2014
●
Best Website
HSMAI Adrian Award
2014
●
Best Website
MIMA
2014
●
Best Accommodation Website
Travolution
2014
Joe Pettigrew

Joe Pettigrew

Group Chief Commercial Officer at L+R. Twenty years connecting hotel operations, commercial strategy and AI distribution to asset value.

About Joe

New writing, when there is an argument worth making.

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© 2026 Joe Pettigrew · Group CCO at L+R
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