Press & Media

Media and Speaking

Last updated: April 2026
Podcasts
Revinate Hotel Moment
"Is NOI the only thing that matters?"
Podcast
Hotel Tech Insider
AI, distribution technology, and hotel commercial operations
Podcast
Mews
"Hotel investment strategies with Joe Pettigrew"
Podcast
Publications & Press
Hotel Investment Today
"L+R restructures tech stack to maximise share"
Article Jul 2025
Skift
"L+R Hotels streamlines operations and tech, rethinks loyalty"
Article Jun 2025
PhocusWire
"Does your hotel have a revenue maximiser?"
Article Jul 2023
PhocusWire
"From SEO to GEO, hotels confront the future of digital discovery"
Article
Mews
"The fight for the leisure guest"
Article Jul 2021
Costar
"Revenue managers hit reset buttons and dive into data"
Article Jun 2020
Hospitality Net
"Why being different drives profit"
Article Feb 2020
Reuters Travel
"The state of hospitality distribution"
Article Jul 2019
Reuters Travel
"Look at your data in more ways than one"
Article Oct 2019
Triptease
"10 useful insights to maximize your hotel's revenue"
Article Jun 2019
Travel Daily
"We need to control who should or shouldn't get rates"
Article Jan 2019
Skift
"Hotel investors see new promise between supply and shifting demand"
Article Mar 2023
Also Featured In
HOTELSMag Hotel Business Hotel Management The Caterer HospitalityNet

Speaking

Iconic Leadership Conference 2026
Keynote: "The Shift We're Living Through"
Keynote
Skift Live
Panel on the future of hotel distribution
Panel
Skift Future of Lodging Forum
Panel session
Panel
IHIF (International Hospitality Investment Forum)
Revenue management breakout panel
Panel
Mews Unfold
Panel speaker
Panel
Direct Booking Summit Amsterdam
"Unlocking value from every channel"
Presentation
Hilton Owners Meeting
Speaker

Awards

●
Best Relaunch of Existing Asset
HSMAI Adrian Award
2024
●
Best B2C Campaign
HSMAI Adrian Award
2024
●
Best Website
HSMAI Adrian Award
2024
●
Best Special Event
HSMAI Adrian Award
2024
●
Best Digital Marketing
HSMAI Adrian Award
2014
●
Best Website
HSMAI Adrian Award
2014
●
Best Website
MIMA
2014
●
Best Accommodation Website
Travolution
2014
Joe Pettigrew

Joe Pettigrew

Group Chief Commercial Officer, L+R

20 years in hotel commercial strategy across 1,000+ properties. Previously Starwood Capital Group, YOTEL, and EOS Hospitality. Creator of The Hotel Commercial OS and Inverse Distribution Theory.

Full bio

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