https://www.joepettigrew.com/blog/Joe Pettigrew writes about how macro events, AI, and geopolitics affect hotel operations, distribution, and asset value. Analysis from 20 years inside hotel commercial strategy.en-GBHugoWed, 22 Jul 2026 00:00:00 +0000https://www.joepettigrew.com/blog/operations-is-the-new-distribution/https://www.joepettigrew.com/blog/operations-is-the-new-distribution/Wed, 15 Jul 2026 09:00:00 +0000AI is turning hotel operations into an upstream distribution input. What that means for service delivery, labour, NOI, fees and asset value.https://www.joepettigrew.com/blog/hotels-are-ignoring-youtube/https://www.joepettigrew.com/blog/hotels-are-ignoring-youtube/Mon, 27 Apr 2026 09:00:00 +0000Most hotels still treat YouTube as a social media afterthought. In an AI-mediated travel market, its indexability makes it one of the most important discovery channels hotels have.https://www.joepettigrew.com/blog/hotels-invisible-to-ai/https://www.joepettigrew.com/blog/hotels-invisible-to-ai/Sun, 29 Mar 2026 10:00:00 +0000If your property data isn't structured and machine readable, AI agents can't evaluate you. You fail qualification before the traveller ever sees a recommendation.https://www.joepettigrew.com/blog/cost-of-commercial-silos/https://www.joepettigrew.com/blog/cost-of-commercial-silos/Sun, 29 Mar 2026 09:00:00 +0000Revenue, distribution and marketing can each hit their KPIs while hotel NOI underperforms. The structural cost of commercial silos, with operating examples.https://www.joepettigrew.com/blog/energy-costs-hotel-pnl/https://www.joepettigrew.com/blog/energy-costs-hotel-pnl/Sun, 29 Mar 2026 08:00:00 +0000Oil prices affect hotel profitability through four channels: utility costs, airline capacity, consumer spending, and currency effects. Most operators only watch one of them.