Latest Thinking

If your property data isn't structured and machine readable, AI agents can't evaluate you. You fail qualification before the traveller ever sees a recommendation.

Revenue, distribution, and marketing each hit their own KPIs while the hotel's NOI underperforms. The problem is structural, not individual. Here's what the misalignment actually costs.

Oil prices affect hotel profitability through four channels: utility costs, airline capacity, consumer spending, and currency effects. Most operators only watch one of them.